To Juliet, a name might not mean much but in the domain world, a name means everything. A domain name is what sets you apart from the crowd; it’s the start of your digital identity. With the ever flourishing and thriving online culture we have at the moment, the importance of a domain name can’t be overemphasized.
Any person, business or corporation planning to have an online presence, should start by investing in a domain name. There are many diverse reasons why you should register or buy a domain name. However, I’ve taken the time to articulate most of these reasons in 7 points.
1. BRAND CONSOLIDATION
A great brand is one that is versatile. It is on the constant lookout for more ways and channels to consolidate its brand’s authority. Invariably, companies like Google, Viacom and Facebook etc understand this concept. That’s why they are all great brands.
Some of these brands may have started out with the traditional business model of having physical locations all over the globe. But with the introduction of the internet, things have changed. Subsequently, proactive brands (both then and now) are establishing an online presence by having domain names and websites that are tied to their businesses and brands. These companies understand that it’s either you grow and flourish or you stagnate and die.
Hence, to expand your brand, it’s time you took it online and it starts with getting a domain name today.
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2. TRADEMARK PROTECTION
Another reason for a brand to have a domain name is to protect their copyrights and trademarks. Google is a great example of a company that does just that. Google has over 18000 domain names including different variations to their brand registered in almost all TLD extensions. Some of these names are hilarious like googlesucks.com (And yes, they have it in .net and .org too).
Mostly, Google redirects some of their names to their official site, while others are domains for products that they have already developed. Protecting your brand like Google ensures that your competitors won’t be able to trade and ride on the back of your brand’s success.
The internet has changed the way we do business. Hence, this has led to the revolutionary world of e-commerce. More people are looking online to get products that were once exclusive to brick and mortar businesses. Historically, this trend was born out of the need to save time as well as to avoid the hassles usually associated with physically going to a shop to pick up an item. In some cases, a product isn’t even available locally. Some companies who saw the light then, diversified their investments to take advantage of the e-commerce storm.
Today, we have online businesses without a single physical shop available thanks to things like dropshipping . And the number is growing everyday. So to capitalize on this, consider selling some of your products and services online. To do so, you’ll need to get a suitable domain name. READ OUR COMPREHENSIVE GUIDE ON HOW TO CHOOSE THE RIGHT DOMAIN NAME FOR YOUR BUSINESS.
4. GLOBAL EXPOSURE
Who is on the internet? Everyone. Unlike a brick and mortar establishment, businesses that are online are better exposed globally. A domain name and by extension a website helps you take advantage of this vast audience. The world is literally your stage.With a domain name and website, you can share updates about new products, new locations and generally new developments within your business or organisation. Hence, a website serves as your showcase to the world.
All these benefits of course, starts with a domain name as the right domain name can attract both type-in and walk-in business. For instance, if you register an exact match domain name related to your business and what your business does, internet users searching for those keywords will easily find you. Ultimately, a good domain name will go a long way towards generating traffic to your website which can easily translate to walk-in business for your offline shop.
Just like you are better exposed to the rest of the world, the rest of the world can easily reach you now. No longer will you be restricted to the 9 to 5 working hours that is obtainable for most offline businesses. A domain name and website will ensure that you are available 24/7 all year round.
Additionally, with most websites having a blog these day, the gap between brands and customers have been further shortened. Consequently, this has led to an increase in brand loyalty. This is because having a blog alongside your website helps your customers connect to your brand on a personal level.
6. PROFESSIONALISM AND CREDIBILITY
Generally, having your own domain name, website and email addresses will give you and your business a much more professional look especially, when compared to using a free email service like yahoo or gmail.
For instance, which looks better: firstname.lastname@example.org or email@example.com?
The first example looks both professional and credible while the second one looks like spam at best and fraudulent at worse. Hence, if you want people to take you and your business seriously, it’s time you got a domain name.
7. FUTURE INVESTMENT
As a future investment, it’s a great idea to register the domain name for a business you want to develop later. This helps you safe guard a particular domain name from being registered. Eventually, you can then develop it later when your business idea or project becomes ready.
You must have heard of domaining, domainers or domain investors. In case you haven’t, domaining is the practice of investing in domain names with the hopes of selling it for a profit in the future. Yearly, domain names are become increasingly valuable. Hence, domainers who register good names now, will be sitting on piles of gold in a few years’ time, something akin to domainers who registered one-word dictionary domain names some 15- 20 years back.
In conclusion, don’t get left behind. Buy that domain name today. Build that website now. Who knows? Maybe your idea is the next big thing that we’re all waiting for. We’ll never know if you don’t start.
We are a team dedicated to ensure that you have an all-round great experience on our website. From helping you pick a great domain name from our portfolio, to guiding you through the payment and domain transfer processes, we will be with you every step of the way.